This Privacy Policy describes how BetterNightSleep.org ("we," "us," or "our") collects, uses, and shares information when you visit our website. By using BetterNightSleep.org, you agree to the practices described in this policy.
1. Information We Collect
We collect the following types of information:
- Usage Data: Automatically collected when you visit our site, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
- Cookies: Small text files placed on your device by our website and third-party services. See the Cookies section below for details.
- Contact Form Submissions: If you contact us via our contact form, we collect your name, email address, and the content of your message.
- AI Tool Inputs: Information you voluntarily enter into our AI sleep tools (e.g., sleep habits, schedule). This data is processed to generate your response and is not stored on our servers after processing.
2. Google Analytics
We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to visiting. We use this information to improve our website and content.
Google Analytics sets cookies on your device to identify return visitors. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3. Google AdSense and Advertising Cookies
We may display advertisements served by Google AdSense. Google AdSense uses cookies, including the DoubleClick cookie, to serve ads based on your prior visits to our website and other sites on the internet. This allows Google and its partners to serve ads to you based on your visit to BetterNightSleep.org and/or other sites on the internet.
You may opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of a third-party vendor's use of cookies for personalized advertising by visiting networkadvertising.org.
For more information about how Google uses data when you use our site, visit How Google uses data when you use our partners' sites or apps.
4. Affiliate Programs
BetterNightSleep.org participates in affiliate advertising programs. When you click an affiliate link on our site and make a purchase, we may receive a commission at no additional cost to you.
- Amazon Associates: BetterNightSleep.org is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate, we earn from qualifying purchases.
- Derila Sleep Pillow: We participate in the Derila affiliate program. Purchases made through our Derila links may result in a commission to us.
- Puffy Mattress: We participate in the Puffy affiliate program. Purchases made through our Puffy links may result in a commission to us.
Affiliate relationships do not influence our editorial content. We only recommend products we believe offer genuine value to our readers.
5. How We Use Your Information
- To analyze site traffic and improve our content and user experience (Google Analytics)
- To serve relevant advertisements (Google AdSense)
- To respond to contact form inquiries
- To generate AI-powered sleep assessments and recommendations
- To comply with applicable laws and legal obligations
6. Cookies
We use the following types of cookies on BetterNightSleep.org:
- Analytics Cookies:
_ga,_gid,_ga_*— set by Google Analytics to track sessions and identify return visitors. - Advertising Cookies: DoubleClick/Google AdSense cookies — set by Google to serve personalized ads and measure their effectiveness.
- Preference Cookies:
bns_cookies_accepted— stores your cookie consent preference in your browser's localStorage so the consent banner is not shown on future visits.
You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features. To manage or delete cookies, consult your browser's help documentation.
7. Data Retention
- Google Analytics: Data is retained for 26 months by default, per Google Analytics settings.
- Contact Form Submissions: Retained only as long as necessary to respond to your inquiry.
- AI Tool Inputs: Not stored after processing — responses are generated in real time and not logged on our servers.
8. Your Rights (CCPA / GDPR)
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate personal information.
- Deletion: Request that we delete your personal information.
- Opt-Out of Sale: We do not sell your personal information to third parties.
- Data Portability: Request your data in a portable format.
To exercise any of these rights, contact us using our contact form. We will respond within 30 days.
9. Children's Privacy
BetterNightSleep.org is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites, including affiliate partners. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the site after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
- Website: BetterNightSleep.org
- Contact Form: betternightsleep.org/contact.php